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Bold Vision, Big Impact Campaign

​Welcome to the newly redesigned Bold Vision, Big Impact campaign! The fresh design captures the Coppell culture and brand by using sophisticated, bold graphics and community-centric photos in an exciting, engaging and progressive way. The comprehensive marketing campaign is designed to educate residents, businesses, stakeholders and visitors about the amazing projects and facilities opening in Coppell this fall/winter and in 2017.

The initial phase of Bold Vision, Big Impact (BVBI) includes the Cozby Library and Community Commons, Life Safety Park and the Andrew Brown Parks projects, and as new projects come along the campaign will evolve and grow with the city. The action statements behind the campaign are “experience, explore, enjoy”, and the goals for the campaign are to:
• educate various stakeholders about the BVBI projects,
• generate excitement about the projects, and
• drive people to the facilities.

The first marketing piece featuring the campaign artwork is the FY16-17 Budget Book cover and as the year moves forward, other BVBI marketing collateral will begin to appear, including a redesigned city newsletter, web banners, social media banners, flyers and more. Look for BVBI graphics around the city, and be sure to check out the website and stay engaged with the exciting new facilities and projects that support the Coppell lifestyle and Vision 2030 Plan.

The BVBI Campaign was initially launched in Summer 2015 as a means to communicate the CRDC ½-cent sales tax funded projects and the status of those projects. The campaign included a webpage with an online brochure detailing the projects and providing status updates.